Fanta is inviting all their fans out there to get busy on Fanta’s Facebook, SnapChat and Twitter pages and let everyone know what their favourite #FantaTastesLike. Fanta will then select their favourite post and put out a challenge to selected bloggers and vloggers who will interpret the post and turn it into a video. The more creative and cray cray your post, the more likely your idea will be turned into an awesome video on YouTube.
The bloggers and vloggers have been divided into three groups based on the characteristics of the fabulous Fanta flavours. The Grape group is all about entertainment and includes The Fuss and Nerd Squared, supported by content curators Nickelodeon Africa and Yo Mzansi. Theodora Lee and PXY, supported by Tech Girl and Miz _Tebo, make up the super social Pineapple posse, while the always active Orange crew – Calvyn Justus and Livity Africa, are supported by the likes of Book of Swag and Rob Forbes.
As soon as the videos are uploaded to Fanta’s social media platforms, you’ll get to watch and vote for your favourite on Facebook or on Twitter by using the #FantaTastesLike hashtag. By simply voting, your name will go into a draw for a chance to win the grand prize.
The fun doesn’t end there. The grand prize winner will be contacted so that they can reveal what their ideal ‘Fanta day of fun’ would entail and Fanta will make their fantasy a reality.
Fanta is extremely excited to see the videos that will result from the What’s Your Flava #FantaTastesLike posts and encourages all teenagers to stay tuned to Fanta’s SnapChat, Facebook and Twitter pages for the latest updates. Best of luck to the bloggers and vloggers, we can’t wait to see the awesome video’s online soon.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca‑Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.