Formula 1® and Mattel will bring the thrill of racing to one of the world’s most loved games with the release of a special F1-themed version of the iconic card-game UNO Elite™.
UNO Elite™ Formula 1® will become the latest must-have edition, offering fans a new way to interact with their favourite drivers, cars and more during UNO gameplay. Fans can collect both a starter edition and a booster set featuring all 10 Formula 1 Teams.
The first release will include more than 100 unique Formula 1 inspired Elite Action cards, which can be found in various colours and special edition foil variations, with a total of more than 1,000 unique cards available to collect.
UNO Elite™ Formula 1® 2025 Core Edition Starter Pack:
• To get racing fans and UNO aficionados over the starting line, the UNO Elite™ Formula 1® 2025 Core Edition Starter Pack features 112 cards that play just like regular UNO, two exclusive promo cards and four game booster packs – each containing 10 Elite Action cards including all 10 Teams’ drivers and cars, as well as select team principals, reserve drivers, circuits, and helmets.
UNO Elite™ Formula 1® 2025 Core Edition Booster Set:
• Players and fans can also add on a Booster Set, which includes three game booster packs of 10 additional Elite Action Cards to help them source their favourite drivers, team principals, reserve drivers, cars, and helmets.
Emily Prazer, Chief Commercial Officer of Formula 1®, said: “UNO is one of the most loved games in the world which brings people together. The release of the UNO Elite™ Formula 1® edition sets marks another exciting collaboration between F1 and Mattel. As a brand, we always want to show up for our fans in new and innovative spaces, and I cannot wait for players to bring the competitiveness, drama, and excitement of Formula 1 to this iconic game.”
Katie Buford, Vice President, Global Head of Games, Mattel said: “This expansion to UNO Elite brings the excitement of the pinnacle of motorsport to the world’s most popular traditional game in a unique interactive way. Both UNO and Formula 1 have extremely passionate fanbases and these partnerships allow us to bring new fans into our respective spaces.”
This is the second collaboration between Formula 1 and Mattel following the successful launch of the Hot Wheels product range.
The UNO Elite™ Formula 1® 2025 Core Edition Starter Pack and UNO Elite™ Formula 1® 2025 Core Edition Booster Set are available now for pre-order on Amazon with a customer promise date of mid-December 2025. UNO Elite™ Formula 1® will be available at additional major retailers starting in 2026.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.