This weekend at the FORMULA 1 LAS VEGAS GRAND PRIX 2025, Formula 1 and the LEGO Group surprised fans with several unique brick-built moments, adding further fun to one of the most playful Grands Prix on the F1 calendar.
After the race the top three drivers were chauffeured to the Winner’s Stage at the Bellagio for their post-race interviews by none other than iconic television host, actor and F1 fan Terry Crews in a full-sized, first-of-its kind drivable, pink, open-top LEGO Big Build 1950s Cadillac cool down car.
Only in Vegas! 😅
— Formula 1 (@F1) November 23, 2025
Treating our podium finishers to a ride with Terry Crews in a LEGO Cadillac 🙌🧱#F1 #LasVegasGP pic.twitter.com/Cu6Mhcqi4z
Inspired by the iconic 1950s Cadillac Fleetwood Sixty Special and built with over 418,000 bricks, weighing over 2 tonnes and measuring over 5m long, this special edition big build is a true statement of the LEGO Group’s innovative design and engineering. The big builds were crafted by 17 master builders, engineers and designers from the LEGO Group and took close to 4,000 combined hours to develop and construct the car.
Over the weekend, the LEGO Group brought the thrill of racing to fans and families of all ages with a huge presence at the track and in the fan zone. This included playful content featured on Sphere’s Exosphere and presenting the podium winners from both Race 1 and Race 2 of F1 Academy with custom LEGO Botanicals Bouquets, to celebrate the recently announced partnership between F1 ACADEMY and the LEGO Group and the series’ thrilling conclusion to its third season under the Las Vegas lights. Each bouquet was made from close to 2,000 LEGO elements. Fans were also able to get their hands on exclusive LEGO F1 ACADEMY merchandise.
The FORMULA 1 LAS VEGAS GRAND PRIX 2025 marks another successful activation from the LEGO Group in its first season of a multi-year partnership with Formula 1 and follows successful activations at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 which featured a very special edition of the drivers’ parade with bespoke LEGO® big builds for all 10 teams and the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX where the top three drivers were presented with a LEGO built replica of the iconic trophies.
"Are we heading back in this after?" 😅
— Formula 1 (@F1) November 23, 2025
Terry Crews chauffeurs Max, Lando and George to the podium in a LEGO Cadillac! 🙌#F1 #LasVegasGP pic.twitter.com/CsSQLzEAnn
Emily Prazer, Chief Commercial Officer of Formula 1 and President & CEO of the Las Vegas Grand Prix, said: “The FORMULA 1 LAS VEGAS GRAND PRIX has quickly become an iconic cornerstone in the F1 calendar, and it’s been fantastic to work with the LEGO Group to bring new ideas and creativity to fans. We’re always pushing boundaries both on and off track, and once again our partnership with LEGO Group upped the ante. It’s been an incredible first year working together, and we can’t wait for fans to see what else we have planned for the future.”
Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: “Together with Formula 1, at the Las Vegas Grand Prix we capped off a year of unforgettable moments that bring fans a new dimension to the way they experience F1. Throughout the year we brought fans closer to Grand Prix experiences and the sport of Formula 1, and this year in Las Vegas was no different, from our incredible LEGO brick-built Cadillac car, to bringing new and engaging content to the Sphere, and sharing the next step in our partnership with F1 ACADEMY with the world – the 2025 calendar has been incredible, and we can’t wait for what’s to come in 2026.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com
