To bring fans closer to the sport, Formula 1® has announced a new global deal with leading illustrated publisher DK Books, launching a multi-year programme of officially licensed titles for all ages.
Launching from November 2026, the collaboration will produce a wide-ranging collection of gift, activity, and educational books, offering all fans new ways to experience Formula 1 away from the track. DK will celebrate the sport’s rich history, iconic drivers, and growing cultural influence, connecting with its global fanbase of more than 830 million people worldwide, 42% of whom are female and 43% under the age of 35.
Designed for new wave and traditional enthusiasts of the sport in mind, the programme will feature a variety of creative storylines and content alike, designed to entertain, educate and engage consumers of all ages. The first launch focusses on family-friendly titles, with future publications covering the broader action of the series, on and off the track.
The first titles in the series include The Official F1 Quiz Book, publishing in late November and featuring more than 2,000 questions for fans and families to enjoy together, followed by The Official F1 Activity Book for younger readers, and The Official F1 Colouring Book, offering a creative and mindful way to engage with the sport.
The books will be available through major retailers globally, extending Formula 1’s presence beyond race weekends and digital platforms, and giving fans new ways to connect with F1® all year round.
Emily Prazer, Chief Commercial Officer of Formula 1 said:
“As Formula 1’s global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport. Our partnership with DK allows us to reach new audiences around the world by delivering highquality, accessible books, while creating a new and creative avenue to deepen engagement with fans of all ages.”
Mark Searle, Managing Director of DK, said:
“Everyone at DK is so excited to be working with Formula 1 on this brilliant range of books over the coming years. F1 is one of the biggest sports brands in the world and growing at an astonishingly fast pace – this feels like the perfect time to launch this range which will excite and delight fans new and old.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.