Johannesburg, South Africa, 9 November 2024 – The ultimate celebration of friendship, music, and premium beer concluded with a bang as #FriendsOfAmstelSA made its final stop for 2024 at Ground, The Venue on November 9th.
Friends of Amstel JHB featured show-stopping performances by Major League, Zee Nxumalo, Scorpion Kings, and other top acts on the Main Stage; while LeeMcKrazy, Maglera Doe Boy, and many more brought the heat to the debuted Amstel Radler stage. Festivalgoers indulged in the newest addition; Amstel Radler; slow brewed lager, made with real lemon juice, the perfect drink for the summer
Also coinciding with the finale, was the last episode of Friends of Amstel: The Challenge which aired on eTV over the last 13 weeks. The show launched the Friends of Amstel property into millions of homes, showcasing SAs best talent and putting friendships to the ultimate test, for a 5-star travel experience to FOA.
“The 2024 Friends of Amstel season has exceeded our expectations, delivering an unparalleled fusion of quality music, quality friendship, and quality beer,” said Senior Brand Manager at Amstel, Alicia Reddy. “We’re grateful for the incredible support and look forward to the year ahead”
For highlights and more, visit:
Website: www.amstel.co.za
Facebook: Amstel SA
Instagram: @amstelsa
Join the conversation: #FriendsOfAmstelSA #AmstelRadler
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