Nu Metro Cinemas has confirmed that ICE AGE: COLLISION COURSE will start showing in its 4DX cinemas from this Friday, 8 July 2016 for an exclusive 1 week-run. THE LEGEND OF TARZAN will start showing in Nu Metro’s 4DX cinemas from next Friday, 15 July.
Movie fans in Cape Town and Durban will be able to experience both films in the revolutionary 4DX-format – exclusive to Nu Metro The Pavilion and V&A Waterfront.
4DX, – which uses motion, vibration, water, wind, lightning, scents, and more to create a truly immersive experience – promises to give cinemagoers an adrenalin-fuelled, multi-sensory, digital 4D movie experience. It enhances the onscreen action, atmospheric elements, adventure and special effects like no other cinema can.
Nu Metro Cinemas introduced South Africa to 4DX, as part of its commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology. “4DX fulfills those expectations as 4DX involves all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. Following the massive success of 4DX in Cape Town and Durban, a new 4DX cinema for Johannesburg is set to open later this year,” states Nitesh Matai, GM for Nu Metro Cinemas.
ICE AGE: COLLISION COURSE sees Scrat’s epic pursuit of the elusive acorn catapulting him into the universe where he accidentally sets off a series of cosmic events that transform and threaten the world. To save themselves, Sid, Manny, Diego, and the rest of the herd must leave their home and embark on a quest full of comedy and adventure, travelling to exotic new lands and encountering a host of colourful new characters. This latest instalment in the popular animated comedy adventure film-series sees the return of a few very popular Hollywood names lending their voices to the production – including Ray Romano, Denis Leary, John Leguizamo, Queen Latifah, Seann William Scott, Josh Peck, Simon Pegg, Keke Palmer, Wanda Sykes and Jennifer Lopez.
THE LEGEND OF TARZAN is an action-packed and spectacular new live action, big screen-version of the popular story. It has been years since the man once known as Tarzan left the jungles of Africa behind for a gentrified life as John Clayton III, Lord Greystoke, with his beloved wife, Jane at his side. Now, he has been invited back to the Congo to serve as a trade emissary of Parliament, unaware that he is a pawn in a deadly convergence of greed and revenge, masterminded by the Belgian, Captain Leon Rom. But those behind the murderous plot have no idea what they are about to unleash. This exciting new film stars respected acting talent such as Alexander Skarsgård, Samuel L. Jackson, Margot Robbie, Djimon Hounsou and Christoph Waltz.
To book tickets for ICE AGE: COLLISION COURSE and THE LEGEND OF TARZAN in 4DX, call 0861-CINEMA (234362) or go to numetro.co.za
The films screened in 4DX are projected in Digital 3D on a silver, curved, wall-to-wall screen. Its audio system has been upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema also uses an upgraded lamp for brighter picture in both 2D and 3D. A complete new steel floor structure had to be installed in the cinemas to be able to handle the 0.3G-force the 4DX unit moves with; as well as water, air and scent lines.
The 4DX system uses 24 computers (1 in each of the 21 seats, motion PC, monitor PC and screen server). The ‘force’ utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active.
**Premium pricing apply to 4DX cinemas; loyalty discounts are not applicable. Standard pricing and discounts apply to normal 3D and 2D cinemas.
**Please note that 4DX is not open to young children and pregnant women. Those suffering from neck or back problems, epilepsy or other forms of similar ailments or illnesses are advised against partaking in the 4DX cinema experience. Clear disclaimers and warning signs in this regard are posted at all 4DX cinema entrances.
About Nu Metro Cinemas
Nu Metro Cinemas has been one of South Africa’s leading cinema circuits for over 40 years – currently operating 19 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas recently opened in Welkom and Lenasia; with Pretoria East and Ballito scheduled for 2016. Nu Metro Cinemas started introducing Scene Xtreme and Scene VIP at select sites nationwide from 2014. Scene Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection. Scene VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. Nu Metro opened the first ever 4DX cinema in Africa at the V&A Waterfront in December 2015, followed by the opening of 4DX at Nu Metro The Pavilion in March 2016. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen – apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won’t be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls’ Night Out” further add to the mix of initiatives to enhance Nu Metro’s cinema attractions even further.
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About 4DX by CJ 4DPLEX
CJ 4DPLEX is operating 4DX, the world’s first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experiences through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of June 2015, there are more than 24,000 4DX seats across 182 sites in 34 countries.
For more information, please visit: Homepage: www.CJ4DX.com / Facebook: www.facebook.com/4dxusa (USA) & www.facebook.com/4dplex (International).