Triple distilled and now triple cask matured. The world’s most awarded Irish whiskey just got smoother.
Johannesburg, 15 October –Jameson, the world’s most awarded* and bestselling Irish whiskey, is excited to announce the launch of its new member to the family, Jameson Triple Triple Chestnut Edition. South Africa is the first country to debut this premium whiskey, which will be rolled out globally by early 2025 in the UK, US, Ireland, India, Poland and Canada.
Sola Oke, Managing Director of Pernod Ricard Africa says “Jameson Triple Triple is an exciting new addition to the Jameson Family, all in line with our premiumisation strategy. South Africa will be the first market in the world to launch this new addition, and we are able to do this because of the loyal South African consumer who has supported and loved Jameson for decades.”
Made in Midleton Distillery, County Cork, Jameson Triple Triple Chestnut Edition has been triple distilled and blended from a combination of ex-Bourbon and Oloroso sherry casks and hand-selected sweet chestnut casks. The chestnut cask contribution adds velvety notes of toffee, cacao, and toasted almonds, resulting in a whiskey so smooth it must be a Jameson.
Thirashan Naidoo, Jameson South Africa Marketing Manager, expressed his excitement about the newly launched Jameson Triple Triple Chestnut Edition, “We are delighted to be the first country to launch the Jameson Triple Triple Chestnut Edition, providing our consumers with a new and exciting one-of-a-kind experience. It’s the Jameson everyone knows and loves, with an elevated twist. The world’s whiskey experience is about to get smoother and better thanks to this new release. Born in Ireland yet raised in Mzansi.”
Having already earned a Gold Medal from the Beverage Tasting Institute, this new offering is a fresh take on the signature smoothness of Jameson that has been elevated through the combination of triple cask maturation.
This new expression builds on the success of the first Jameson Triple Triple release – introduced as an exclusive offering in travel retail – which saw ex-Bourbon and Oloroso Sherry casks meet Málaga wine casks for a subtle sweetness, citrus fruit notes and the signature Triple Triple extra smooth taste profile.
Jameson Triple Triple Chestnut Edition is crafted with the same dedication and expertise that has made Jameson a household name around the world. At its heart, Jameson is about bringing people together, those who appreciate life’s journey with a relaxed, open mindset. This new expression invites everyone to share in that experience.
Explore online here: Midleton Distillery Collection
Nose: Opens with rich aromas of toffee fudge, vanilla, and hazelnut chocolate. Subtle orchard fruit notes of sweet pear and green apple softly linger in the background while the chestnut wood influence continues to build, accentuating the indulgent tones of dark chocolate and toasted almond.
Taste: Luscious and textured with notes of creamy fudge and vanilla, while mild nutty undertones and gentle wood spices slowly build over time adding further layers of flavour, complementing the orchard fruits and toasted wood.
Finish: Lingering finish which sees the fruits and spices gently fade, allowing the balanced use of oak and chestnut to have the last word.
@Jamesonsa #MustBeaJameson
*Based on the tasting results of the six most influential tasting competitions over the past thirteen years (2011-2023), including The Irish Whiskey Masters, IWSC, ISC, Beverage Testing Institute, San Francisco World Spirits Competition and Ultimate Spirits Challenge.
– Not For Sale To Persons Under The Age of 18 –
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the success of Irish whiskey globally. Jameson is the world’s bestselling and most awarded Irish whiskey, achieving +1% net sales growth globally in FY24. Our brands are exported to 130+ markets around the world.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son, and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.
We employ over 800 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to €11,598 million in fiscal year FY24.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.