Johannesburg, South Africa –23 June 2026 – The Ascots officially launched its road to the Hollywoodbets Durban July 2026 by hosting an exclusive industry luncheon that brought together leading brand partners, media and tastemakers for an afternoon of networking, conversation and collaboration.
The event marked the official announcement of Johnnie Walker Blue Label as the Presenting Partner of The Ascots, reinforcing a shared commitment to celebrating craftsmanship, contemporary luxury and world-class experiences.
The luncheon also unveiled an impressive portfolio of strategic partners who will help bring this year’s experience to life. Joining Johnnie Walker Blue Label as Presenting Partner are Handy Andy as Official Hosting Partner, SMG as Official Vehicle Partner, Gagasi FM and YFM as Official Media Partners, alongside Southside Hard Soda, Laurent Perrier, Whispering Angel , Strictly Soul, The Room and The Owners Office as Official Lifestyle and Venue Partner. Together, these partnerships reflect a shared commitment to delivering a world-class hospitality and luxury lifestyle experience at this year’s Hollywoodbets Durban July.
More than a partnership announcement, the gathering served as a celebration of collaboration, bringing together brands, media and industry leaders united by a vision to elevate one of South Africa’s most anticipated cultural and lifestyle events.
Guests were also treated to an exclusive preview of what awaits on race day, including a first look at the official event programme, experience highlights and venue layout, offering a glimpse into the premium world Johnnie Walker Blue Label is set to create at this year’s Hollywoodbets Durban July.
For the first time in Durban, international Grammy-nominated artists Bryson Tiller, Masego and Swae Lee will headline The Ascots at the Hollywoodbets Durban July, joined by South African music stars Cassper Nyovest, Shekhinah, Elaine and Tresor, with curated sets from Akio and Durban-born Asvnte.
Taking place on 4 July 2026 at the southern lawns of the Hollywoodbets Greyville Racecourse, The Ascots continues to establish itself as one of the country’s premier premium hospitality destinations, seamlessly blending fashion, music, culture, premium hospitality and curated entertainment.
Inspired by the elegance of Royal Ascot, the premium hospitality village offers guests an immersive all-day experience featuring refined lounge spaces, premium food and beverage offerings, luxury hospitality and world-class entertainment.
Hospitality experiences are offered across different tiers.
The Gardens ticket, priced at R2 750, grants access to the shared premium marquee experience. The Ascot Terraces Private Lounge is available at R100 000 for a table of 10, while the Johnnie Walker Sky Club package, priced at R150 000 for a table of 10, offers elevated hospitality with uninterrupted racecourse views and premium service throughout the day.
With an exceptional entertainment programme and an impressive portfolio of brand partners, The Ascots is set to redefine premium hospitality at the Hollywoodbets Durban July, delivering an unforgettable celebration of fashion, culture, music and premium experiences.
At The Ascots, the Hollywoodbets Durban July experience extends beyond the track. It becomes a carefully built world of music, fashion, atmosphere and luxury under canvas.
Tickets are available via Howler, while Johnnie Walker Sky Club bookings can be made by emailing info@theascots.co.za.