New blockbuster opening in Nu Metro’s multi-sensory 4DX cinemas this Friday
Nu Metro Cinemas has confirmed that the epic action-adventure BEN-HUR will be the new 3D-title starting to show in the multi-sensory 4DX cinemas at Nu Metro V&A Waterfront (Cape Town) and Nu Metro The Pavilion (Durban) from this Friday, 16 September.
4DX pushes the limits of cinema to its ultimate pinnacle. The 3D visuals on-screen, along with Dolby 7.1 surround sound, are enhanced to the max with effects targeted to submerge the viewer in a fully immersive sensory experience – including wind, water, smells, moving seats, lightning effects and lots more.
BEN-HUR in 4DX literally transports the viewer to the ancient Roman Empire – it comes as close to actually getting on a horse, picking a sword and joining the battle. This remake of the classic film about bravery and vengeance between two brothers updates the movie with eye-popping visual effects, pulse-racing action and gripping drama. 4DX enhances the cinema experience even further – re-positioning it for a new generation of adrenalin junkies.
The film tells the epic tale of Judah Ben-Hur (Jack Huston), a prince falsely accused of treason by his adopted brother Messala (Toby Kebbell), an officer in the Roman army. Stripped of his title, separated from his family and the woman he loves (Nazanin Boniadi), Judah is forced into slavery on a galley at sea. When fate brings the estranged brothers to an epic and deadly chariot race, Ben-Hur finally gets the chance to exact vengeance on the man who destroyed his life. But, an encounter with Jesus (Rodrigo Santoro) leads him to the Crucifixion, where he discovers forgiveness and finds redemption. The film also stars Morgan Freeman as Ilderim.
SUICIDE SQUAD and STAR TREK BEYOND are currently showing (until this Thursday) in the 4DX cinemas at Nu Metro V&A Waterfront and Nu Metro The Pavilion, until BEN-HUR starts showing in both 4DX cinemas from Friday – exclusive to Nu Metro.
4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly multi-sensory movie experience, has been expanding at a fast pace locally. The end of September heralds the opening of Gauteng’s first ever 4DX cinema at the newly revamped Nu Metro Hyde Park.
This news follows the overwhelming success of Africa’s first two 4DX cinemas at Nu Metro V&A Waterfront and The Pavilion. Strong public demand will now be answered with the launch of this one-of-a-kind, multi-dimensional cinema experience in Johannesburg – giving Gauteng a cinema outing like nothing they’ve ever heard, felt, seen and even smelt before, exclusive to Nu Metro.
The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system has been upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema also uses an upgraded lamp for brighter picture in both 2D and 3D.
For more cinema info and to book tickets, call 0861-CINEMA (246362) or go to numetro.co.za
**Premium pricing applies to 4DX; loyalty discounts are not applicable.
About Nu Metro Cinemas
Nu Metro Cinemas has been one of South Africa’s leading cinema circuits for over 40 years – currently operating 19 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas recently opened in Welkom and Lenasia; with Pretoria East and Ballito scheduled for 2016. Nu Metro Cinemas started introducing Scene Xtreme and Scene VIP at select sites nationwide from 2014. Scene Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, worldclass digital 3D technology as well as 4K Ultra High Definition projection. Scene VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. Nu Metro opened the first ever 4DX cinema in Africa at the V&A Waterfront in December 2015, followed by the opening of 4DX at Nu Metro The Pavilion in March 2016. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen – apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won’t be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls’ Night Out” further add to the mix of initiatives to enhance Nu Metro’s cinema attractions even further.