Available at Pick ‘n Pay nationwide and Thirst online
Monday 10th May – Ballantine’s Scotch whisky – a Pernod Ricard brand – has teamed up with renowned artist Joshua Vides, who brings his signature black and white touch to its new limited-edition.
Staying true to his style of reinterpreting everyday objects to make them unique, Vides has been invited by Ballantine’s to reinterpret its iconic Finest bottle and gift tin, as well as elements of the brand’s rich legacy and pioneering spirit.
The California-based creative is known across the globe for his comic book style transformation of objects and spaces with hand-drawn illustrations and bold linework. His work and style embody Ballantine’s ethos of doing things your own way; taking an original approach to design with everything he does, without compromising his artistic integrity.
Just as Ballantine’s looks to break the conventional codes of whisky and challenge people’s perceptions of Scotch, Joshua does the same through his perspective-altering visuals. To overcome prohibition laws in 1920, Ballantine’s launched its rectangular bottle to be concealed in briefcases. Inspired by the story 100 years later, Vides has not only reworked the iconic bottle, he has also designed a one-of-a-kind briefcase which will be dropping soon worldwide.
Joshua Vides said of the collaboration: “I’m more than excited to be working with Ballantine’s on my first official bottle. From the jump the energy has been high and we’ve been able to organically create elements in this project from start to finish. I believe we share a similar drive and determination to create on our own terms – a ‘do it yourself’ mentality ‘till the wheels fall off.“
In line with overcoming the 1920 prohibitions, Ballantine’s South Africa has commissioned five Mates Of the Brand (MOBs) to share their stories about how they have been staying true during the current prohibition – that is the lock down. Ballantine’s South Africa Senior Brand Manager, Keval Ramraj said, “We are excited about the Joshua Vides limited edition, it is the most disruptive to date and we cannot wait to bring it to our local consumers. We’ve always supported individuals that stay true to themselves and do things their way, and continue to do so by showcasing Shimza, Kid Fonque, Xzavier Zulu, Jarrel Mathebula, and Aux Womdantso’s stories through this limited edition campaign.”
Designed in Joshua Vides’ signature style, the Ballantine’s x Joshua Vides limited-edition bottles will be available from 10th May 2021, at Pick ‘n Pay and Thirst online nationwide.
Ballantine’s x Joshua Vides Limited edition video here
Follow Ballantine’s on social media to catch the MOBs stories:
Twitter: @BallantinesSA
Instagram: @Ballantinessa
Facebook: @BallantinesSouthAfrica
Hashtag: #BallantinesXJoshuaVides #StayTrue #TheresNoWrongWay
About Ballantine’s:
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40-Year-Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827.
About Joshua Vides:
Joshua Vides is a Southern California based illustrator and visual artist. His work defines the premise of pop art through immersive illustrations and a range of limited product. He is best known for his transformations of both everyday objects and occupiable space with a projection of hand-drawn illustrations, seen in his latest concept, Reality to Idea, which highlights the shape and form of objects through a Black & White comic-like perspective. Previous brand collaborations include the likes of Fendi, Google and Mercedes-Benz.