Four of South Africa’s premier personalities and most versatile talents – musical superstars Da L.E.S and DJ Dimplez, acclaimed designer David Tlale, and TV host Bonang Matheba – will be joining the world’s celebrity elite in celebrating the global launch of CÎROC Pineapple in Mauritius from June 3 to 5.
As the pinnacle of CÎROC’s signature style of next-generation luxury, the launch will be a three-day adventure encompassing the best of tropical luxury. From catamaran sailing to dining at the opulent floating Le Barachois Restaurant in the village of Bambous, guests will taste paradise and toast their arrival with specially-crafted CÎROC Pineapple cocktails.
During the unparalleled celebration’s grand finale – to take place at Chasse de Constance, Belle Mare – Da L.E.S and DJ Dimplez will be joined on stage by international acts as well as other artists from the CÎROC Circle of African such as award-winning Nigerian musicians Banky W and D’Banj.
“As always, it’s going to be a whirlwind of everything that makes up a signature CÎROC celebration – glamour, luxury, stunning locations and high-energy fun. It’s an honour to be invited to perform at the global launch of CÎROC Pineapple. I’m proud to salute Africa as the definition of tropical luxury lifestyle” says Dice hitmaker Da L.E.S.
Known for gracing the lips of the hottest celebrities in the world’s premier destinations, CÎROC Ultra-Premium Vodka is the drink of choice for the world’s most magnetic party provocateurs. The global launch of CÎROC Pineapple will be the ultimate combination of glamour, paradise, entertainment, celebrity and vivid living.
“There is no better place than Mauritius to unveil CÎROC Pineapple, which introduces the taste of paradise to the global market. We’re excited to have this major international event take place in Africa” says Dorien de Boer, Global Brand Manager, Diageo Amsterdam.
A taste of paradise, CÎROC Pineapple will be released around the world in 2015 and South Africa will be one of the first country’s to receive it, later this year.
About CÎROC Pineapple
Created by CÎROC’s master distiller Jean-Sebastien Robicquet, CÎROC Pineapple is crafted from the finest French grapes, distilled five times.
It is then infused with the delicate natural flavours of freshly-crushed pineapples to deliver a silky, tropical taste with a subtle undercurrent of vanilla. The vibrant flavours are perfect for seasonal cocktails – an ideal way to celebrate summer.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills, Smirnoff, Cîroc, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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