Today (30th April 2021), South African musician lordkez has released the highly anticipated JUICEBOX EP – brought to you by Steyn Entertainment’s Record Label and Management Company, Stay Low. The four-track project marks an artistic shift for the multi-hyphenate creative; a continuation of lordkez’s signature RnB inspired sound, with elements of Hyper Pop. As always, lordkez brings subtle irreverence and musical prowess to the fresh bubblegum aesthetic of the project.
Kez is joined on lead single “Rice Krispies” by fellow South African alt artist Money Badoo, an incredible collaboration and the only one on the project. It’s a bold and atmospheric single that sees the friends match energies, creating a track that reveals in self-assured independence detailing a “take-or-leave-it” attitude to a potential partner.
At only 22 years old, lordkez brings a level of self assured certainty rarely found in such a young musician. Her poised lyrical delivery and effortless musicality are undeniable on this new project.
Speaking on the JUICEBOX EP, lordkez explains:
“JUICEBOX is special to me because it is a little outside of my immediate comfort zone. I enjoyed making this EP so much, it was light and fun. The studio sessions were a mixture of me finding some excitement in solitude when I was locked indoors alone for 3 weeks during lockdown as well as a few fun filled sessions with my friends and my team when lockdown eased up. The music speaks to a side of me that I want to introduce to my fans and to people that consume my music, the side of me that is cute, fun and energetic. I love the idea of duality and as a follow up EP to my critically acclaimed EP – Charcotta, I feel this is the perfect way to live out the concept of duality, which is what I am all about.”
lordkez is a prolific creator. Her debut EP Revenge Season was recorded in just 14 days in 2019 and she hasn’t stopped since. JUICEBOX marks her third project to be released in just 18 months and she shows no sign of slowing down.
Following on from her incredible Charcotta EP, which dropped late last year and received a plethora of support from the likes of Clash Magazine, The Independent, British GQ, Coeval and more, lordkez is quickly building a loyal following in both the UK and her homeland of South Africa. Having covered The Sunday Times’ Culture supplement in South Africa, lordkez saw herself spotlighted and confirmed as a one to watch in the growing alternative scene.
lordkez invites you to lose yourself and travel into her vision of the world. With her talents being recognised globally, 2021 promises a lot more from this avid abstract artist, poet, writer and musician.
- Purple Hearts
- Rice Krispies ft Money Badoo
MORE ON LORDKEZ:
lordkez, real name Keziah, cites her first musical memory as witnessing her mother and uncle playing the organ at church. Keziah quickly picked up the instrument herself and by the time she was a teenager, she had taught herself to play the keys and strum the guitar -all by ear. She also frequently painted, sketched, experimented with fashion and dabbled in poetry; all forms of expressions encouraged by her mother.
At 16, Keziah and her sister relocated to the UAE due to a job opportunity that her mother was pursuing. Initially met with a culture shock as a result of her small-town sensibilities being vehemently shaken in the vastness of Abu Dhabi, she quickly grew to embrace the new energy of metropolitan life. Exposed to new perspectives, it was during her stint at the city’s international school that Keziah first conceived her dreams of becoming a musician, and subsequently wrote her first original song. It was then that lordkez was born.
With her talents being recognised globally, 2021 promises a lot more from this avid abstract artist, poet, writer and musician.
Founded in 2020, STAY LOW is a Johannesburg based Record Label and Management Company, which falls under the greater Steyn Entertainment umbrella. The multi-faceted talent label is dedicated to empowering independent artists across various disciplines, with the brand focused on creating a landscape that connects African talent to the rest of the world. Current talent includes multi-platinum and award-winning artists; Zoocci Coke Dope and Shooterkhumz, accomplished producers and artists such as Priddy Ugly, Wichi1080 and Herc, along with the likes of ground-breaking artists such as lordkez & Mars Baby, to name a few. In 2021 STAY LOW partnered with two record labels, namely Global African Sounds (GAS) and PiFF Audio, which are individually headed up by the likes of Priddy Ugly and Zoochi Coke Dope respectively, each fulfilling the Record Label Executive role within these ventures. The brand further focusses on talent across other disciplines including one of Africa’s most accomplished Dancers in Bontle Modiselle, and award-winning Head Chef extraordinaire Katlego Mlambo.
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