Fusing fashion & music, boohooMAN & Major League DJz have meticulously designed a range of RTW pieces
The 54 piece collection draws inspiration from their everyday wardrobe
Johannesburg, Tuesday, 13 August 2024 – Online global retailer boohooMAN launch their first-ever collaboration with twin brothers and South African dynamic duo, Major League DJz.
Fusing fashion and music, boohooMAN & Major League DJz have meticulously designed a range of ready to wear (RTW) pieces drawing inspiration from their everyday wardrobe expanding from the roots of boohooMAN’s streetwear attire. The collection offers a range of interchangeable sets, oversized fits, core accessories with bold slogans, relaxed silhouettes, and favourable denim.
The twin power duo born Bandile and Banele Mbere are crafting the sound of the future with an exciting blend of immersive African sonics and futuristic production. Taking the sound of ‘amapiano’ into spaces that others cannot reach, Major League Djz have disrupted the African music scene since 2012 with a cult following across Africa, the UK and the US. As well as pushing the sound via their live global Balcony Mix’s, the brothers keen eye for fashion is prevalent across their social media platforms.
“Our collaboration with BoohooMAN is a celebration of our roots and our journey. We are excited to blend African aesthetics with contemporary fashion, creating a collection that represents the vibrant energy and creativity of amapiano culture. This partnership allows us to express our unique style and vision on a global platform, pushing boundaries and setting new trends. We’ve crafted each piece with authenticity and originality, and we are thrilled to share it with the world,” express Major League DJz.
Typically seen wearing complimentary looks to one another, the boohooMAN collection was designed with interchangeable pieces in mind, reflective of the boy’s distinctive oversize style. Pieces can be worn simultaneously and individually throughout the range.
Consisting of 54 compatible pieces, the collection offers a wide range of complimentary hi/lo items with a juxtaposition of bright colours and head-to-toe monochrome looks to reflect the palette. The graphic t-shirts give us a sense of the duo’s individual personalities, highlighting the ‘No Request’ slogans and phrases referring back to their music and culture with a mix of streetwear styles.
Denim is over-sized with an exaggerated flare or shredded with a skeleton applique print that can be worn as a co-ord or a standalone piece. Statement shirts take the lead in the collection adorned with graphic prints on check fabric. Bold motif designs appear on the summer nights monochrome shirts accompanied with longer length jorts with cargo detail.
Creating raw yet highly captivating imagery, the campaign was shot in the heart of New York inspired by fashion candid paparazzi-style images showcasing the versatility of the collection. As an integral part of the campaign, the duo played a live Balcony Mix set, DJing along the Hudson River with the iconic city backdrop which will be released on YouTube wearing the slogan tees as part of the launch.
With price points ranging from £5-£40 (R120 – R950) and available in sizes XS-XXL, the collection is now available globally across www.boohooMAN.com
Connect With Major League DJz
Facebook: @majorleaguedjz
X: @majorleaguedjz
TikTok: @majorleaguedjz
Instagram: @majorleaguedjz / @boohoomanofficial
About boohooMAN:
Online global retailer boohooMAN.com is the leading, pure-play online shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between the product and its core customer. Since 2016, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Gunna, Burna Boy, Tyga, French Montana, and Quavo. The brand engages with millennials and Gen Z in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.
About Major League DJz:
Hailing from South Africa, the identical twin brothers Bandile and Banele Mbere, known as Major League DJZ, are celebrated cultural icons and trailblazers who have brought the vibrant sounds of Amapiano to the global stage. Born in the U.S. to a South African anti-apartheid activist father, the twins returned to their homeland after the dawn of democracy in 1994. Their journey is a testament to resilience and creativity, with a versatile catalogue featuring standout collaborations with legends like Burna Boy, Diplo, Ty Dolla $ign, Major Lazer, Tiwa Savage, Black Coffee, Stefflon Don, Jorja Smith and Steve Aoki.
Major League DJZ have made history, selling out London’s iconic Brixton Academy in 2021 and becoming the first Amapiano act to grace the stages of Coachella in 2022. Their sold-out residency at London’s HERE at Outernet in 2023, performances at Ibiza’s legendary Circoloco, and festival appearances at Day Zero, Lightning In A Bottle, and Afronation across North America and Europe have solidified their status as global music pioneers.
At the heart of their legacy is the groundbreaking Balcony Mix series, a celebration of African dance music’s power and reach. Originating from a suburban balcony in Johannesburg during the pandemic lockdowns, these electrifying performances have captivated millions worldwide, turning online streams into global gatherings. From Sydney to Dubai, Brooklyn to London, their Balcony Mixes have become a symbol of unity and joy. Their latest Johannesburg mix drew a crowd of 5,000, a testament to their growing influence. In 2024, Major League DJZ have made bold strides in bringing to life the Balcony Mix events across the globe and cementing their place in culture with the boohooMAN collaboration.