Johannesburg, Friday 18 September 2020 – South African musician, actress, producer and media personality, Nandi Madida, officially joins the Sony Music Entertainment Africa Family. About her signing, Managing Director of Sony Music Entertainment Africa, Sean Watson, commented: “It makes us proud that someone as multi-talented as Nandi has trusted us with being her partner in her music career. Hopefully we can do her choice justice and together we can create something special.”
When asked how she feels about joining the Sony family, Nandi said: “You have to understand that Sony Music has the greatest legacy ever. Sony has two of the greatest people that I have ever experienced – Michael Jackson and Beyoncé – and locally they have Joyous Celebration, Shekhinah, Zonke, AKA, Kwesta and a lot more incredible acts. What I love mostly about Sony is that their business model has always been that they do not just sign anyone, when they sign you it’s because they want you to be a part of a family and they really invest in you. So it was really important for me to find a family where you get that attention and you can see it with all their artists. It’s such an honour to be part of Sony, it’s a dream come true. Very exciting times.”
This year, the talented vocalist joined a bevy of African film and TV talent and musicians as Nala on Beyoncé’s Disney film, Black Is King. The visual album was released a year after the theatrical release of Disney’s live-action remake of the 1994 animated classic The Lion King. “Black Is King gave me, as a lead, such amazing global recognition and you’ll be seeing more of that in 2021,” said the talented vocalist. Disney and Beyoncé’s Parkwood Entertainment said in a statement: “Black Is King is an affirmation of a grand purpose, with lush visuals that celebrate black resilience and culture. The film highlights the beauty of tradition and black excellence.”
Nandi began her journey in the spotlight from an early age, beginning with her win as Miss Junior South Africa and continuing with numerous wins at various regional and national dancing and singing talent shows into her early teens. Nandi landed her first television show at the age of fifteen as a presenter on SABC 2’s kids show called Bling! which she did for the two years. Nandi has been featured on various chart topping singles – “Tonight” by DJ Franky in 2011, her debut single ‘Goodtimes’ in 2012, ‘Dance’ with Zakes Bantwini in 2015, mega hit ‘Skhanda Love’ with K.O in 2015 and SAMA winning ‘Say U Will’ with K.O in 2019.
Next up, Nandi is dropping her new single ‘Organic’ on all digital platforms this Friday, 18 September. When asked about the inspiration behind the song, she said: “I want African women to feel good about themselves. We are always being challenged for being who we are naturally but we never get credit for the fact that we actually inspire the world. ‘Organic’ was inspired by the late Sara Baartman and the abuse she endured; and yet her body is so relevant and popular in mainstream culture around the world. What I am basically saying to African women is that we are organically beautiful and full of magic. We have been blessed with our natural curves and people pay to get what we naturally have. Yes we get appropriated, but we should appreciate what we have even if the world does not.”
What else does 2020 have in store for Nandi Madida? “Wow, what an action packed year! Following Black Is King and signing to Sony Music, the most exciting thing is the soft launch for my app, Colourful Beauty, next month for anyone who has a beauty brand.”
Nandi has a following of 2.6M on her Instagram, with a very engaging fan base. She is known as the ‘First Lady of Africa’ and is all about woman empowerment.
We have a number of key looks set up for her across Africa and looking to expand her global footprint as well as establishing her a musical artist.
Her latest hit single Organic is available HERE.