South Africa – From the brand that brought you the #KingofKicks and the award winning #IamNext campaigns, Russian Bear continues to make its mark in curating the cool and taking things to the Next Level by bringing you #BeUs
On 23 November 2019, Russian Bear will host an epic event that will see fans, Nasty C and an international artist perform one of Nasty C’s hit songs together at Constitution Hill, Johannesburg. The event is about flipping the script and having consumers at the center of this monumental collaboration, which will be beautifully filmed and exploded on MTV Base as well as multiple other platforms, with all attending fan names in the video credits
Joining the fans and the two superstars, will be some of South Africa’s biggest artists as well as the amazing #IamNext winner, Onke Nomangola aka NankOo. Not only did NanKOo win the title of #IamNext, but Russian Bear plugged him into the music industry with a fresh music video and will do so yet again, by putting him on for a performance at #BeUs.
“We are so excited to launch #BeUs and have the fans hero’ing the event alongside Nasty C and the surprise International as this really holds true to Russian Bear’s collaborative and inclusive DNA. So, we are calling on all the Nasty C x Russian Bear stans to #BeUs, #BeRussianBear and be a part of it” said Bongi Matsolo the Snell Portfolio, White Spirits Brand Manager.
These fans will have first-hand experience of Russian Bear’s Next Level through music, fashion and street culture that will be trending at the event. Tickets are available with the purchase of any promotional bottle of Russian Bear. All winning codes are instantaneous double tickets to #BeUs which require redemption at any Ticketpro Redemption outlets as well as their online platform.
In true #TheNextLevel style, Russian Bear is also providing a Superfan Experience nationwide, where lucky winners will get to win an all-expenses paid trip to the #BeUs event in Johannesburg; a meet and greet with Nasty C; and of course double tickets to be part of this epic moment. To stand a chance to win the Superfan Experience, be sure to follow the link in the SMS received after purchasing a bottle of Russian Bear and dialling the USSD which will lead you into Russian Bear’s WhatsApp platform where you will have to prove that you are Russian Bear & Nasty C’s ultimate fan to stand a chance to win this amazing experience.
Look out for more exciting announcements and a massive reveal from Russian Bear #BeUs.
Visit the Russian Bear Website or Social Media Pages for more details.
Not for sale for persons under 18.
About Russian Bear: Russian Bear is a multi-award-winning premium Vodka that has been setting the bar for quality vodka for several decades, including winning a number of local and international accolades. It’s rooted in urban culture and built from the streets up. Collaboration is in our DNA and it’s all about collaborating with the people who matter most, the fans, the artists, the creators, the innovators, the dreamers, the mentors, the change-makers, the boundary-pushers, those who persistently ask themselves what’s next and try to find the Next Level of the Next Level.