Johannesburg–Monday, 2 September 2024 –The South African Broadcasting Corporation (SABC) is pleased to announce the appointment of Mr Themba Gwejela, as the new Group Executive: Corporate Affairs and Marketing, effective from 01 September 2024.
Mr Gwejela is an accomplished Marketing and Communications Executive, with over 18 years of experience in leading roles across South African and international brands. His expertise covers a broad spectrum, including Brand Management, Corporate Communications, and Integrated Marketing. Mr Gwejela has held senior leadership positions at financial services giants such as Momentum, FNB, Old Mutual, Discovery, and Liberty. He also led his own agency with automotive brand clients, like General Motors Sub-Saharan Africa, Opel, Isuzu, and Chevrolet.
Most recently, he served as the Head of Communications at EPPF, where he made a significant impact by building a robust in brand communications team and enhancing customer communications and experience. His leadership was pivotal in the development and launch of EPPF’s new Corporate Identity and a comprehensive brand positioning strategy.
Mr Gwejela’s career is marked by his ability to deliver strategic initiatives that drive brand growth and strengthen corporate communication. He holds a BA Honours degree in Brand Leadership from VEGA School of Brand Communications and a BA in Media, Communication and Culture from the University of Port Elizabeth (now Nelson Mandela University).
The SABC’s Board and Management wish him well in his new role and will provide support in enabling him to fulfil his duties.