Sprite is launching its brand new thermo can, which are innovative temperature sensitive cans aimed at driving Refreshment. The idea is to get a cold can out of your fridge, as you hold the can and begin drinking, you will notice the colour change on the Sprite Logo as well as key messages change colour on the back of the can. Coupled to this- Sprite is going on an exciting nationwide roadshow communicating to the youth- to launch this exciting innovation and share with them a similar concept applied to the Sprite Misting Umbrellas– i.e. these are umbrellas that literally refresh you, they emit fine mist from them,- and the Sprite logo on them also changes colour. Sprite is giving all of its fans a chance to be exposed to this refreshing innovation and also participate in the Lip Sync Battle, where they can stand a chance to win some cool prizes. Come and refresh yourself with some fresh props and select a song that you can identify with to express yourself in a refreshing way. The activations kicked off at Ekurhuleni East College on 17 August 2016 (insert date).
Some of the funky, urban youth messages that you will find on the back of the temperature sensitive cans are “More refreshing than facetime with bae” and “More refreshing than umswenko” , just to name a few designed to entertain and delight consumers.
Sprite wants to conceptualise a cool and refreshing way of bringing like-minded people together, incorporating the type of urban lingo widely used by the youth of today. The messaging on the new thermo cans, launched in conjunction with the Lip Sync Battles, is the perfect way of doing this. The brand is driving messaging that will resonate with the urban savvy youth on campuses around the country as they unite in the name of refreshment and just being themselves.
The campaign will enjoy appearances from Matli Mohapeloa who will be embarking on a nationwide Lip Sync tour in selected locations, battling it out with local students to create hype around the Campaign and innovation introduced through the Sprite Cans and Umbrellas.
In a Lip Sync battle twist, the participants’ performances will be based on the messaging of their complimentary thermo can of Sprite. In these guaranteed-to-be-epic battles, the MC will call up one
contestant at a time and treat them to a burst of refreshment as they each throw back a can of Sprite. Following that, each contestant will need to be on top of their performance game to ensure they Lip Sync with attitude. The lucky winning contestants at some campuses will get to perform alongside the one-and-only Matli.
Join Sprite as it travels South Africa, pushing its refreshing taste and innovation via the temperature sensitive colour changing cans and umbrellas. Sprite does refreshment allowing you to do you. Search #Refreshinglikethat for more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.