Johannesburg – Friday, 29 November 2024 – The South African Broadcasting Corporation (SABC) is launching the ‘SABC Summer of Togetherness’ campaign today.
The ‘SABC Summer of Togetherness’ campaign is aimed at celebrating and fostering unity among South African citizens during this festive summer season. As the country’s public service broadcaster, the SABC is uniquely positioned to bring people together by providing content that resonates with the diverse South African communities, from families enjoying holiday gatherings to sports fans cheering for our national teams.
“This campaign beautifully captures South Africa’s rich, diverse culture of connection, celebration, and creating lasting memories. It showcases the SABC’s dedication to bringing audiences the best in local and international content across our network. This summer, the SABC is proud to offer something for everyone, fostering inclusivity and engagement during a time when media consumption is at its peak. With the SABC’s extensive radio and TV portfolio reaching millions of South Africans daily, this is the perfect opportunity for brands and advertisers to partner with us and connect with a broad and engaged audience,” said Themba Gwejela, SABC Group Executive for Corporate Affairs and Marketing.
Offering a diverse range of content across its TV, radio, and digital platforms, the “Summer of Togetherness” campaign is set to highlight shared experiences, cultural pride, and community connections, making SABC an essential part of this incredible season, a summer for everyone and anywhere.