The iconic champagne house of Mumm will bring its trademark celebration to one of South Africa’s most beloved horseracing and lifestyle events in January 2017.
The Sun Met Celebrated with Mumm will celebrate contemporary glamour and sophistication at the historic event held at Cape Town’s Kenilworth Racecourse and bring the Maison Mumm’s signature global celebratory experience to South Africa.
“As an icon of victory, the Maison Mumm prides itself with a long history of celebrating daring achievements and accompanying champions in their success. We could not have asked for a better partner than Sun International in the thrilling project of bringing to life the most exciting day of races on the continent. Our long term partnership will see the brand push the limits of innovation and bring its avant-garde ethos to the forefront of South African celebrations” says Mumm Brand Manager, Etienne Cassuto.
The local partnership sees Mumm bring a third major horseracing event to its global stable as the champagne brand has already a long track record of being the official champagne partner to the iconic races of the Melbourne Cup in Australia and the Kentucky Derby in the USA.
The Sun Met Celebrated with Mumm, which takes place on the 28th of January 2017, promises to be a glamourous, daring day of celebration and set a new benchmark on the South Africa premier events calendar.
About MAISON MUMM
Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide*. Mumm Cordon Rouge, recognizable by its red ribbon — a symbol of excellence—is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.
*IWSR 2014
Find more information on G.H.MUMM:
Site Web: mumm.com
Facebook: facebook.com/champagne.mumm
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