Johannesburg– 8 November 2025 – SKYY Vodka, the first quadruple-distilled and triple-filtered vodka on the market, just dropped a new flavour! It’s called SKYY Infusions Strawberry, a premium vodka infusion and it’s made with real sweet wild strawberries.
They are celebrating the launch of the new infusion, by partnering with Babalwa M, an amazing South African musician as the “face of flavour” to showcase the boldness of SKYY Vodka. This partnership pays homage to the global campaign encouraging everyone to embrace their Y inspired by the iconic double Y in the brand’s name.
“This partnership brings together two worlds that share a bold view of the world and encourages expressiveness and celebration of uniqueness,” says Campari Brand Manager Xola Mbadamana. Mbadamana continues, “we chose Babalwa as the face of flavour because she pioneers her one style and embraces her creativity through her music, fashion and the way she shows up in the world”.
Xola Mbadamana added, “SKYY is at its best when it pioneers its own style and with the launch of the new Infusions Strawberry we want to showcase how we are embracing the extraordinary through our brand communications and partnerships with various creative South African Influencers along with Babalwa M”.
“SKYY is a non conformative, innovative and creative brand and this is why I am beyond excited to be a part of the brand’s journey. I can’t wait to do summer with SKYY Infusions Strawberry and I look forward to exploring the various ways I can enjoy it”, says Babalwa M. “I am also learning to become my version of an incredible mixologist because I will be making some of my favourite drinks and enjoying them with my friends and family. I also like to unwind and celebrate with a good drink after a successful recording session so I will most certainly be treating my team to a nice drink every time I get a chance in studio, essentially my whole personality for the foreseeable future will be SKYY Vodka because I am the face of flavour…..” Babalwa M continues.
SKYY Infusions Strawberry is available for sale at various liquor local retailers, selling at a recommended retail price of R270. Consumers can follow @skyyvodkasa to learn how to make the most amazing drinks this summer.