Where careers are made and broken online, TurnUp Music has arrived to replace the old with a new digital disruption platform that artists, and fans alike, will love.
TurnUp Music, in collaboration with WeChat and Endemol Shine Africa, an online music service dedicated to helping musicians build their careers by offering the platform to reach and grow their fan base.
Available exclusively through WeChat, TurnUp is the ultimate gateway to a host of local talent including various South African superstars with the likes of MiCasa, Nathi, Emtee and Vusi Nova.
“Our core mission at WeChat is to make every day easier for everyone. From publishing, licensing marketing and distribution, the traditional music model wasn’t built for the benefit of musicians or the fans. We’re doing away with that. Firstly by making sure the musicians are well looked after by reaping maximum benefit from their work. Then we help them take their product to the fans who then can buy the music on our platform, “says Brett Loubser, CEO of WeChat Africa.
As a local artist-centric space online, where undiscovered artists are able to make their music available to the large South African audience, TurnUp Music is about to turn heads as the epicentre where artists and their fans can connect. A dynamic pricing structure ensures that all artists’ fans are catered for.
“What differentiates TurnUp Music is focus. Our aim is to create opportunities to grow artists and amplify their careers by harnessing collaborative marketing reach and opportunities. Marketing and artist development equals longevity and longevity makes a career in music sustainable and potentially profitable. It’s this focus that has driven TurnUp to promote talent, provide opportunities for learning new skills and pay artists 70% of download revenue. TurnUp will further work with Endemol Shine Africa to support TurnUp artists and their music on TV and digital media platforms,” says Thabiet Allie, COO of TurnUp Music.
To access TurnUp Music open your WeChat app, go to “Add Contacts” and add TurnUpMusicSA. Click, follow, and access the true realm of local music.
Each week 50 tracks will be featured. These will be a combination of current radio hits and hot new artists.
For details, go to: www.turnupmusic.com
WeChat envisions and innovates new ways for people to connect, transact and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing mobile app with hundreds of millions of users internationally. Through Official Accounts, WeChat allows brands to deliver rich, high-touch content experiences to engage with and grow their communities – on and offline. WeChat is available free to download on Android and iOS. WeChat Wallet is powered by Standard Bank SA.
About Endemol Shine Africa
Endemol Shine Africa is a leading independent production company dedicated to creating content that enthralls television audiences across South Africa, West Africa and East Africa. The company is part of global production powerhouse Endemol Shine Group, which is comprised of 120 companies across more than 30 markets.
Endemol Shine Africa’s credits include local versions of Endemol Shine Group’s international formats such as ‘Big Brother‘, ‘Deal or No Deal‘, ‘Fear Factor‘, ‘Project Fame‘, ‘All You Need Is Love‘ and ‘Clash of the Choirs‘, as well as locally developed series including ‘Step Up or Step Out‘, ‘Reality Check‘, ‘Tempy Pushas‘, ‘Katch It With Khanyi‘ and ‘Maisha Superstar‘. Endemol Shine Africa is also a leading producer of drama and comedy with credits including the highly acclaimed M-Net drama series, ‘Snitch‘, local sitcoms ‘Suburban Bliss‘ and ‘Jo’burg Blues‘ and SABC3’s long running hit daily drama series, ‘Isidingo‘.