Canadian rapper, singer and songwriter, Drake, had the music world in a frenzy recently when he dropped his latest body of work, ‘More Life’ on the 18th of March 2017.
The 22-track offering sees Drake explore musical influences from around the globe, with collaborations from artists such as Sampha, Kanye West, Skepta, 2 Chainz, Young Thug and South Africa’s very own, Black Coffee!
To celebrate the release of ‘More Life’ and South Africa’s love for hip hop music, Universal Music South Africa will be hosting the first Drake Friday on the 7th of April 2017 at KONG, in Rosebank.
Join us tonight for #DrakeFriday
EXCLUSIVE Drake giveaways up for grabs!!! ? pic.twitter.com/niwlrJR1Md
— UniversalMusicSA (@UMGSA) April 7, 2017
The hashtag #MoreLifeChallenge has been trending on social media this week, encouraging fans to participate in a competition where followers were asked to recreate Drake’s ‘More Life’ album cover, to win an exclusive VIP Drake Friday experience. The campaign was socially led by prominent influencers in South African hip hop such as, YFM’s DJ Speedsta, 5FM’s Ms Cosmo and hip hop veteran Slikour.
Drake Friday will take fans down memory lane with some old-school and new school hip hop sets, played some of South Africa’s best DJs – including DJ Speedsta, MTV Base’s Vigilante and twin DJ duo Major League. Guests will also stand a chance to win exclusive album giveaways courtesy of Universal Music South Africa. Tickets will be sold at the door for R150.
‘More Life’ is currently #1 on the Billboard 200 for a second week after debuting at #1 – this marks Drake’s 20th cumulative week at #1. The album is currently #1 on Apple Music South Africa.
In his collaboration with Black Coffee, Drake reworked Coffee’s house hit ‘Superman’ (originally featuring South African songstress Bucie). The song was given a new look with the addition of haunting vocals from British soul singer, Jorja Smith, on the song ‘Get It Together’. Black Coffee’s contribution to ‘More Life’ was described as a “highlight” on the playlist by Complex.com.
In a recent interview with ‘Pigeons & Planes’, Black Coffee described the collaboration with Drake as “a beautiful thing” as it opens up house music genre to a larger audience. He also added that both he and Drake use music to unite people around the world, strengthening their presence in the world music culture.
‘More Life’ takes the listener through Drake’s musical journey which begins in his hometown Toronto and then picking up influences from Jamaica, London, Australia, the USA and of course, South Africa.
The album is currently available digitally here: https://Drake.lnk.to/MLPR