VML recently celebrated 9th spot on the prestigious annual Ad Age Agency A-list. The Advertising Age Agency A-List is a celebration of the globes best agencies in the advertising and marketing business.
Ad Age editors make their selections based on key elements including creativity, financial performance, innovation and their ability to positively impact a client’s business and the challenges they have met. The franchise expanded in recent years to honour a broader range of shops and reflect changes in the marketing and media business.
2015 has been a breakout year for VML, doubling in size and broadening its scope of work beyond digital. The agency won lead agency accounts and posted the biggest revenue growth in its history – up 10% organically to $180 million in the US and nearly $30 million worldwide.
“We are thrilled to receive this recognition which celebrates the amazing work and relationships we have created with our client partners. The VML global network inspires each other every day with the passion they are bringing to driving continuous evolution while staying true to our agency DNA,” explains Jon Cook, Global Chief Executive Officer.
NATIVE VML CEO Jason Xenopoulos echoes Mr Cook’s excitement: ‘Woohoo! That¹s one to cross off the bucket list! Being part of a network that has made it onto Ad Age’s prestigious Agency A-List is massively gratifying.
This is one of the most important accolades in our industry and one that is reserved for the very best of the best. I am grateful to all our global partners for lifting VML to these dizzying heights… and I am immensely proud of us all here at NATIVE VML for playing our part in making this one of the world’s greatest agency networks.’
NATIVE VML is Africa’s leading full service agency for the Digital Age, working as a strategic partner for brands looking to thrive in this continuously connected world. The cornerstone of our work is to create “purpose-driven work that lives in people’s lives”, which has led to groundbreaking campaigns for South Africa’s most loved brands such as Absolut Vodka, BMW, Chivas Regal, Jameson Whiskey, Kulula.com, Nedbank, Nestle, Old Mutual, Pick ’n Pay, Red Bull, Ster Kinekor and The Foschini Group.