“Life’s Good When You Play More”
Compatible with Google Street View content standard, LG’s New G5 friendly camera aims to be foundation for 360-Degree Mobile Ecosystem
Johannesburg, 17 May 2016 — With the announcement of the LG 360 CAM at Mobile World Congress on the 22 February 2016, consumers are about to get even more excited now that the brand new, completely redesigned and all aluminium LG G5 has been un-veiled to South African market.
The LG 360 Cam is a camera that captures, as you can guess, 360 degree images in 16 mega-pixels. While many smartphones and point-and-shoot cameras have a panorama mode, the 360-degree spherical images and videos take visuals even further by including everything in the scene, including the ground and the sky. With its compact, portable size and high-resolution images, the LG 360 CAM is one of the first imaging devices to take advantage of the growing trend of 360-degree content creation. In fact, this is the first camera from a smartphone manufacturer to be optimized for Google Street View with its support for the Google-backed Open Spherical Camera (OSC) API.
With the free Google Street View app installed on their iOS or Android smartphones, LG 360 CAM owners will be able to easily capture, upload and share their 360-degree content directly from their phones without having to convert or process their files into the appropriate format, a time-consuming process. LG 360 CAM features three embedded microphones and supports 5.1 channel surround sound recording. It is equipped with an internal battery with a capacity of 1,200mAh allowing for up to 70 minutes of video recording. With its microSD card slot, the camera can be extended to a maximum of 2TB.
“The announcement of the LG 360 CAM is a step in the right direction and will mean a great deal to the over 500 million Street View users as well as those who love to create and share 360-degree content,” said Charles Arm-strong, Product Manager of Google Street View. “The ability to create 16MP images on the LG 360 CAM will be the most preferable choice for anyone choosing to join in the fun of 360-degree content.”
“Until recently, creating 360-degree images and videos required expensive and heavy equipment out of the reach of everyday consumers,” said Kim Hong-joo Kim, Vice President and Head of product planning at LG Mobile Communications Company. “LG 360 CAM will enable users to create their own content easily and share them freely in a way that nurtures a new mobile ecosystem within the LG Playground.”
LG Mobile expects to see an increase in interest in creating and sharing 360-degree visual content while using its innovative mobile device. With the introduction of affordable, consumer-friendly devices LG is about to make things a lot easier for you. When you purchase or subscribe for your new LG G5 from Vodacom, you get a free Cam Plus Friend to the value of R1199.00. Other accessories including the LG 360 Cam, LG 360 VR Headset, and its B&O Hifi Module also available in May.
- Camera: 13MP Sensor x 2 (output pixel count 16MP)
- Capture Modes: 360-degree Spherical / 180-degree Hemispherical
- Size: 40 x 97 x 25mm (without cap)
- Weight: 76.7g (without cap)
- Sound: Microphone x 3 / 5.1 Channel Sound Recording
- Battery: 1,200mAh
- Memory: microSD (up to 2TB)
- Connectivity: Wi-Fi / Bluetooth
- Colour: Silver
About LG Electronics Middle East & Africa Regional Headquarters
LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others. For more information about LG Electronics, please visit www.LGnewsroom.com