The 32nd South African Music Awards (SAMA32), proudly sponsored by the Motsepe Foundation, is celebrating more than musical excellence this year. As South Africa marks Women’s Month, the Recording Industry of South Africa (RiSA) is shining the spotlight on the remarkable women whose leadership, creativity and expertise are driving the country’s most prestigious music awards behind the scenes.
While audiences will witness dazzling performances and unforgettable moments on stage, a powerhouse team of accomplished women is working tirelessly to deliver a world-class production that reflects the prestige and legacy of the South African Music Awards.
Leading the SAMA32 project is Audrey Lummis, whose extensive experience in live events, brand activations and large-scale Project Management has positioned her at the helm of one of the country’s most complex entertainment productions. She has built a reputation for delivering high-impact events with precision and professionalism over the years.
At the production helm is Beverly Moubane, the SAMA32 Producer, an accomplished Series Producer and Production expert renowned for delivering high-quality, multi-genre broadcast productions and live events with precision and excellence.
Driving the awards’ communications strategy is Unati Gwija, SAMA32 Spokesperson, whose multidisciplinary career spans film markets, branding, inflight entertainment and strategic communications. Gwija plays a pivotal role in shaping the public narrative of the awards while strengthening engagement with artists, media and industry stakeholders.
Supporting the seamless delivery of the event is Asanda Jaca, SAMA Project Coordinator. With a strong background in operations and administration, Jaca ensures the smooth coordination of the many moving parts required to stage South Africa’s biggest celebration of music.
Portia Kgabale, SAMA Talent Administration provides administrative leadership and operational support, ensuring the smooth coordination of planning, communication and event processes behind the scenes. The office is supported by Maria Radebe, Nompumelelo Gamede, Puseletso Radebe, Dimakatso Monareng.
Daniela von Plato, streaming oversees the digital streaming strategy and execution, ensuring audiences across multiple platforms can experience the awards live and on demand. Taki Makananisi Guest Logistics Manages guest relations and logistics, coordinating VIPs, nominees, presenters and stakeholders to deliver a world-class hospitality experience.
Together, these accomplished women embody the professionalism, innovation and leadership that continue to elevate the South African Music Awards as a globally recognised celebration of musical excellence.
Backed by a formidable partnership that includes the Motsepe Foundation, the North West Department of Arts, Culture, Sports and Recreation, North West Department of Economic Development, Environment, Conservation and Tourism (DEDECT), SA Tourism, SABC, the South African Music Performance Rights Association (SAMPRA), the Southern African Music Rights Organisation (SAMRO), the Composers, Authors and Publishers Association (CAPASSO), Recording Industry of South Africa (RiSA), RiSA Audio Visual (RAV), MNM Funerals, Settlers Media, NX and IOL, the SAMAs has evolved into a powerful catalyst for destination marketing, positioning the North West Province as one of South Africa’s leading cultural, tourism and entertainment destinations. By attracting thousands of music fans, industry professionals, media, and visitors from across the country and beyond, the awards generate significant economic activity while showcasing the province’s world-class hospitality, iconic attractions, rich cultural heritage, and vibrant visitor experiences.
About the South African Music Awards (SAMAs)
The South African Music Awards (SAMAs) are the country’s premier music awards platform, recognising excellence, innovation and achievement across the South African recording industry while celebrating the artists and creators who shape the nation’s cultural identity and global influence.
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Social media handles:
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Website: www.samusicawards.co.za