The World Class House will form the unique centre piece to the World Class Bartender of the Year competition in Cape Town in August and September, inviting people to be a part of the biggest event on the luxury drinking and mixology calendar – a gathering of global icons and authorities from the sphere of fine spirits under one roof for 10 days.
Visitors to the House at Roodebloem Studios will rub shoulders with distinguished master distillers from around the world, meet the global brand ambassadors and respected mixologists whose passion brings experiences and products to life, and enjoy a drink served by previous World Class winners – the most talented bartenders on earth – from a unique menu created especially for occasion.
The World Class Global Finals are the industry’s most prestigious and respected mixology competition and will be hosted in South Africa in August and September. To celebrate, World Class House will be open to a limited number of guests from August 28 to September 5.
“We are on a journey to inspire the world to drink better. World Class is a mark of distinction that guarantees the absolute best in drinking experiences. This is exactly what the World Class House will offer – the best bartenders creating the best drinks using the world’s best spirits,” said Johanna Dalley, global director for World Class.
Experiences at the House will include intimate tastings of Bulleit Bourbon, ahead of its launch in South Africa next month and a one-of-a-kind mentoring session courtesy of Johnnie Walker Blue Label. Tanqueray Gin will bring 1920s glamour to life with timeless martinis and Gin & Tonics.
People will be able to experience a whole new perspective of the classic cocktail Bloody Mary with Ketel One vodka, the most recommended vodka by bartenders according the reputed publication Drinks International.
Finally, guests are invited to enjoy the great taste of Mexico from Don Julio Tequila, while the culture of Guatemala will be brought to life by Zacapa Rum with an unforgettable tasting experience.
To promote responsible drinking, World Class has partnered with Uber South Africa, meaning that consumers and media do not have to worry about driving before or after different tastings and activations. First-time Uber users will receive R50 off their first ride.
World Class House information:
The World Class House will be open from August 28th to September 5th from 6pm to 11pm during the week of the World Class Bartender of the Year competition. Online purchase of tickets is available at the www.theworldclasshouse.com for R180 to guests over the age of 21. The price includes R80 credit which can be used to purchase beverages or book a place at one of the brand experiences. Additional credit can be purchased in the House.
World Class House Experiences:
In addition to the four cocktail bars, seven iconic brands will each have a space and activity designed to educate and entertain guests, including:
World Class Bar: Upon entering the House, guests will have a once-in-a-lifetime chance to enjoy a cocktail from an exclusive menu prepared and served by previous World Class Bartender of the Year winners, the best bartenders in the world.
Zacapa Rum Room: A multi-sensory experience designed to bring to life the iconic home of the brand – Guatemala. Hosted by Zacapa master blender Lorena Vasquez and global brand ambassador Rebecca Quinonez, guests will be immersed in the magic behind the exquisite rum and will be introduced to Zacapa’s philosophy – “The Art of Slow” – uncovering the pleasure that comes from taking the right amount of time to enjoy life in a perfect tasting of the rum.
Tanqueray Gin Experience: Recreates the glamour, excitement and optimism of the roaring 1920s with a classic cocktails and a few contemporary twists. Star bartender Thomas Aske will be crafting martinis, while the mesmerizing Tanqueray Imperial Shaker – a 1.5m steel-crafted mechanical cocktail shaker – will add a whole new twist to your Gin Fizz.
Johnnie Walker Symphony in Blue: The Johnnie Walker Blue Label “Symphony in Blue” lounge is an immersive experience that takes drinkers on an interactive journey through the six main flavours of the whisky. Small groups of no more than 12 will enjoy an intimate tasting led by Johnnie Walker global brand ambassador, Tom Jones. Using a combination of theatre and cutting-edge digital technology, the lounge allows visitors the unique opportunity to step inside the world of Johnnie Walker Blue Label through a rich blend of animation and live-action film.
Don Julio Cantina: A Mexican-style cantina where guests will be served Mexican-inspired food and cocktails. The area will capture and bring to life a Latin spirit while guests enjoy the authentic flavours of Don Julio tequila paired with delicious food.
Ketel One Bloody Mary: Here, guests will gain a whole new perspective on the classic Bloody Mary as Ketel One vodka explores the cocktail’s key ingredients and flavour components. It will be an exploration of the building blocks of this unique serve as guest is guided through the creation of their very own Bloody Mary.
Bulleit Bourbon: Guests will enjoy a taste of Kentucky in the Bulleit Lodge where brand founder Tom Bulleit and Bulleit global brand ambassador Tim Etherington-Judge will play host, presenting the brand’s pioneering and entrepreneurial spirit as guests are treated to Bulleit Bourbon and Bulleit Rye. Visitors will also have their thirsts quenched by delicious Bulleit Mint Juleps, Boilermakers and Kentucky Iced Teas.
Please Drink Responsibly
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
About Diageo Reserve
Diageo Reserve represents the luxury division of Diageo, a multi-award winning portfolio of fine spirits rich in heritage, craftsmanship and innovation.
The World Class Collection of brands includes: Ciroc vodka, Tanqueray No. TEN and Tanqueray London Dry gins, Johnnie Walker Blue Label, Platinum and Gold Label Reserve Scotch whiskies, Tequila Don Julio, Zacapa rum, Ketel One vodka, Haig Club single grain whisky, Bulleit Bourbon, Talisker, Mortlach Scotch whisky and Singleton single malt whiskies.
Diageo Reserve promotes responsible drinking.
Celebrating life, every day, everywhere.
About Diageo Reserve World Class™
Diageo Reserve World Class™ is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry’s largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and bring these to the best bars worldwide.
At the core is an outstanding, global training programme and internationally recognised platform that elevates the craft of the bartender and builds careers in the industry culminating in an annual luxury landmark week where the Diageo Reserve World Class™ Bartender of the Year is announced. Launched in 2009, over 20,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the Diageo Reserve collection.
A partnership and collaboration with gurus, media, partners and owners, Diageo Reserve World Class™ is widely recognised as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.